Live Communication

Explaining the Invisible

Together with lead agency Atelier Markgraph and our friends NSYNK, we created an augmented presentation highlighting the challenges and solutions of the digitalization at Viessmann. We used augmented reality technology and a super precise motion tracking systen to present the abstract subject of digitalization in a vivid and approachable way and make the invisible visible.

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A tool for eye to eye level talking

We provided the inhouse moderators a tool and narrative to present every aspect of the ongoing transformation of their industry. Viessmann is undergoing the biggest transformation in their history. Turning from a heating systems manufacturer into a provider of network compontens, intelligent home systems, automation, and internet of things, predictive maintanance etc. And all that with the hightest level of data privacy and security.

Making the invisible visible

Explaining this complex transformation within a 10 minute show towards the business audience was a challenge. With the help of augmented reality we designed different scenes presenting the abstract subject of digitalization in a vivid and approachable way and make the invisible visible.

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Creative Direction & Production Lead
David Brüll

Client
Viessmann Werke GmbH & Co. KG

Lead Agency
Atelier Markgraph, Frankfurt

Contractor
NSYNK Gesellschaft für Kunst und Technik, Frankfurt

Context
ISH Trade Fair 2017 / Frankfurt

Awards
DDC Deutschland 2018 (silver)
German Design Award Special 2018

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Credits

Team
David Brüll, Eno Henze, Alex Henker, Woeishi Lean, Christian Tielmann, Valérie Vogt

Media Assets
Acht Imaging, Frankfurt

Photos
Kristof Lemp

Documentation Video
NSYNK Gesellschaft für Kunst und Technik